In case you weren’t aware, subscription boxes are all the rage these days. And as medical marijuana becomes more mainstream, so are smoking accessories.
Elite Daily spoke with Bryan Gerber, CEO of Hemper Box, a marijuana accessories subscription box service, about the joys and difficulties of breaking into the canna-business.
The originalidea for Hemper Box was born out of necessity, with Gerber and his buddies ordering raw rolling papers in bulk off of Amazon toward the end of college. Gerber says,
We were going through a pack of papers every three days. We were like, look, there has to be a cheaper, easier way to get this to my door.
Only there weren’t tons of ways to get smoking basics for cheap. After doing a bit of research, Gerber found the existing subscription boxes on the market to be padded with unnecessary fillers (t-shirts, snacks, hats and the like). Bewildered by the slim pickings, Gerber says,
I searched the web for a box that just had your essentials — your lighter, your filter tips, your blunt wraps, papers, cones — whatever it is, right? And there was literally no box out there that just sent basic essentials every month.
Determined to make the buying experience easier for not only themselves, but for the entire cannabis-loving community, Gerber — along with his friends and business partners,Ravjot Bhasin (CFO) andHenry Kochhar (COO) — set off to see what they could do. After graduating from college inMay of last year, Gerber moved to New York with his two partners and began packing and shipping their first 35 orders.
From there, business has exploded afterjumping from50 subscriptions in June to 125 in July and 900 in August of last year.
But what really set them apart from other cannabis-oriented boxes was the idea to have celebrity guests curate the items. The company started with popular YouTubers guest curating the boxes, with Kimmy Tan in October being one of its most popular boxes.
It’s like, people have been watching you for months. Now they get a chance to smoke like you for a month and live your smoking lifestyle? It’s pretty unique, and you get to connect with them on a totally different level.
Obviously, this method has resonated with consumers. Today, Hemper Box has more than 6,000 monthly paying subscribers after being in business for a mereeleven months. With that success, though, comes challenges they couldn’t have anticipated. As Gerber explains,
Probably our biggest issue, honestly,is finding suppliers who canactually meet these quantity demands.
Apparently, most manufacturers aren’t equipped to churn out 5,000 glass pieces in a few weeks.
The company stays on top of things by having different pricing options to accommodate every stoner’s changing needs. They have a bare essentials box that, for 99 cents plus $2 for shipping, will get you a clipper lighter, king-sized rolling papers, perforated filter tips and a fun mystery item. That’s just three dollars for the most basic box, somethingother companies haven’t been able to rival.